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Farmina Staff Training
Product Knowledge Guide · SA Edition
Product Catalogue
Filter and explore the full Farmina range
Helping a customer right now?
Find product starting points in about a minute.
Pet
Life Stage
Line
Kibble Size
Help a customer
A quick guide to products worth comparing
Ingredient Encyclopedia
What's inside · Why it matters
Knowledge Quiz
Test your Farmina expertise
Select a Product Line
5 questions per line — earn your badge!
Selling Tips
Customer conversations · Objection handling
Instore Guide
Scripts and strategies for every conversation
Sensitivity Matcher
Diagnose needs · Find the right product
Knowledge Base
Search everything
Cost Calculator
Daily feeding cost · Bag duration
Daily Feeding Cost
Enter pet details and bag info to calculate real cost per day
Bag Size
Bag Price (R)
Bag SKU pricing
Select a product first,
then choose a bag to auto-fill price from the current SKU.
💡 Value Context
N&D Ancestral Adult is 38% lower cost
per day than comparable premium brands and by far the most cost-effective food available
in South Africa.
Source: Andrew Fourie, Chief Technical Officer, Apex Pet Group