POPI Act Compliance.
This notice explains how Apex Pet Group processes personal information in line with the Protection of Personal Information Act, 4 of 2013.
Our POPI Act commitment.
Apex Pet Group is committed to lawful, reasonable, and transparent processing of personal information. We apply privacy-by-design principles to website enquiries, supplier communication, retailer communication, partner administration, and ordinary business records.
Personal information we collect.
When you contact Apex Pet Group, we may collect information such as your name, email address, phone number, company name, enquiry details, IP-derived technical information, and any information you choose to include in your message.
How we use information.
We use personal information to respond to enquiries, assess supplier or retailer opportunities, manage partner communication, provide requested information, improve website operation, meet legal obligations, and maintain appropriate business records.
Lawful basis for processing.
We process personal information where you have provided it voluntarily, where it is necessary to respond to your enquiry or pursue a legitimate business interest, where it supports a contract or potential commercial relationship, or where we are required to do so by law.
Sharing and security.
We do not sell personal information. We may share information where needed to respond to your enquiry, support a business process, comply with law, or work with trusted service providers who assist with website, communication, or operational support.
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, and destruction.
Retention.
We keep personal information only for as long as reasonably needed for the purpose it was collected, for follow-up communication, for commercial records, or where retention is required by law.
Your rights.
You may ask to access, correct, or delete personal information where applicable. You may also object to certain processing or ask questions about how your information is handled.
Cookies and website data.
Our website may use essential cookies and analytics-related technologies to keep the site working, understand usage, and improve content. More detail is available in our Cookies Policy.
Information officer contact.
Email: info@apexpetgroup.co.za
Address: PO Box 53439
Kenilworth, Western Cape 7745